Category Archives: Promotional

How A Master Pyrotechnician Trains His Fire

Pyromancer Blog 1

David Boelee, also known as Pyromancer, is a master pyrotechnician – he is one of the best firebreathers in the world and we were lucky enough to work with him last week on a series of photos for some of his new promotional material. David puts on an incredible show and can adapt his feats with fire to a variety of show styles – but first, to keep things safe, he must train his fire to behave.

Above, an example of how we imagine he might do that.

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Filed under Buskerfest, Fire Photography, Photography, Portraits, Promotional, Toronto, Uncategorized

Business Portraits – In a Variety of Styles

Business Photos - by LMP A few years ago we published this post after a creative session with one of our favourite clients – the idea of the shoot was to produce business portraits that would showcase the individual and the space within which they worked in a way that was more personal than the standard corporate head shot.  Since that time we have been called upon to shoot business portraits for a number of clients in a variety of styles.

Capturing the personality of the individual we are shooting and making them feel comfortable and relaxed in what otherwise might not be the most relaxing setting (not all of us like to be photographed!) is a challenge that we enjoy. If you are looking to refresh your business portrait or series of corporate photos for your company’s marketing or promotional material please contact us, together we can create the perfect style of portrait for you and your business.

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Filed under Annual Reports, Editorial, Headshots, Photo Avatars, Photography, Portraits, Promotional, Toronto, Uncategorized

(Re)discover Toronto’s Waterfront This Summer

H20 blogSo it’s been hot. Very hot. After months of wondering when summer was really going to arrive – it is here.

One of the cooler places to be, if you don’t like quite this much heat, is the waterfront. Though under some construction (to make it an even more inviting place to be) the waterfront area still has a lot to offer, with shops and restaurants lining the water’s edge and events and attractions ready to entertain visitors.

Once again this year (as was the case last year) the Waterfront BIA has employed ambassadors to stroll the waterfront, providing musical entertainment as well as help and suggestions for visitors to the area. If you are looking for the best place for Sunday brunch, or want to know what is happening in and around Harbourfront Centre, you can seek out these singing ambassadors.

Last week in preparation for the launch of the program we shot the ambassadors at the Toronto Music Garden, found along Queen’s Quay between Bathurst and Spadina. The kids were a lot of fun to work with and finally having a warm, sunny, summer day to shoot was a great way to usher in the summer season.

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Filed under Photography, Portraits, Promotional, Toronto, Uncategorized

Salex Lighting Has a New Showroom

salex lighting by LMP TorontoLast week we were introduced to the team at Salex Lighting and on Thursday shot their new showroom (and office) located in Scarborough. The centre piece of the new location is the staffroom complete with a fireplace, oversized sofa, and a billiards table finished in orange felt. This is truly a room that was designed with the comfort and enjoyment of the Salex team in mind.

Our thanks to Paul, George, and Nick of Salex for all of their help. We certainly look forward to working with them again in the future.

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Filed under Editorial, Marketing, Photography, Promotional, Toronto

A Good Use of Time

chucksSo… every spring the condominium corporation that runs the building that houses the loft hires people to come and wash the underground. Today was the the day they did that this year. As you might know (if you have been following us) we have started to take on more commercial and promotional work this year, which has meant honing different skills and coming up with creative ways to shoot new material. It is a movement forward in our work that we have really enjoyed – and so with a day ‘off’ so to speak, forced because we had to remove both car and truck from the underground for the day, we chose to take the cameras out and shoot for ourselves (rather than clients) to test some methods that will come into play in the work that we will in fact be doing for clients in the upcoming days and months…

And I was a model – or my very small footwear was anyway.

Above, some of the results from an hour or so spent by the lake on one of the first warm days of spring…  more to come… (photos AND warm spring days).

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Filed under Fashion, Our Job is Fun!, Photography, Promotional, Toronto

Fashion Creative at Loft 404

Untitled-1-1We were lucky enough yesterday to work with a new team in putting together a fashion creative, shot at Loft 404. The space at loft 404 has to be seen to be believed – one experiences a sort of sensory overload walking through the maze of rooms and hallways covered in eclectic scavenged goods from around the world. It is a space that truly inspires creativity.

Our model for the shoot was Rebecca Leung and she was a dream to work with, you will be seeing a lot of Rebecca in the future.  Her makeup was expertly applied by Victoria Fedosoff who took each description of the look we wanted and made it a reality, Victoria also served as our hairstylist for the day. The shoot was styled by Michelle Price who did a great job in making sure nothing was overlooked. It was energizing to work with such a fun group of creative professionals and we look forward to working with this team again.

Below, a few shots from the start of the day – Rebecca in one of Loft 404’s vibrantly coloured rooms.

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Filed under Editorial, Fashion, Headshots, Photography, Portraits, Promotional, Toronto, Uncategorized

Addrenaline Media’s President and Creative Director, Kyle Hosick

Kyle Hosick, President and Creative Director of Addrenaline Media, came to us recently looking for a series of photos for a media kit he was putting together for a new venture that he will be launching in the coming year.  We were excited to work with Kyle, having worked along side him a few years ago during the famous roof top champagne juggling shoot we did for Chuck Champers – Kyle shot the video and created Chuck’s website which of course features our photos.

We always look forward to working with other creatives – the ideas just flow and we love the freedom of trying different things and seeing what comes out of it all. In this case we were very happy with the results and we hope that Kyle was too.

Above, a sample of one of the profile photos… Kyle and his Great White tattoo.

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Filed under Headshots, Photo Avatars, Photography, Portraits, Promotional, Toronto, Uncategorized

ScotiaBank BuskerFest People’s Choice Award Winners, Dream State Circus

The winners of this year’s People’s Choice Award at the ScotiaBank BuskerFest in Support of Epilepsy Toronto was Dream State Circus – the multitalented duo made up of  Sophie and Jacob McGrath.  We have shot several of Dream State Circus’ performances in past years – they were also People’s Choice Award winners in 2009 – and this year when they approached us to do a full on promo shoot for them in the week following the festival we jumped at the opportunity.

Apart from being a world renowned acrobalance, fire juggling, and highly synchronized circus act Sophie and Jacob are really wonderfully fun and honest people, they are very open minded and our shoot was a complete collaboration of creative ideas – the best kind of situation that we can hope for when shooting promo.  We shot using a few different locations and were enjoying ourselves so much that it seemed the time just flew by (well, it flew by for US – we’re not sure about Sophie and Jacob who were responsible for doing all the acrobatics required and still had to make the trip to Niagara that night in preparation for another festival that weekend)!

At the end of the afternoon we felt we’d created some material worthy of these power performers –  a couple of samples can be seen above.

We also should take a minute to thank Julie Pilkington and the staff at the Novotel Toronto Centre.  We are becoming known for our fire photography and as I’ve mentioned before, when we shoot fire the fire is real – there is no photoshopping or post production to make it bigger, brighter, or more ‘fiery’ – it comes out of the camera just as you see it in the photos and Dream State Circus does BIG fire. With our assurance that all of the necessary precautions and safety measures were in place (Dream State is also very safety conscious) Julie allowed us a perfect location to shoot uninterrupted, so again – our thanks to Julie and of course to Sophie and Jacob of Dream State Circus. We had such a lot of fun.

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Filed under Buskerfest, Dream State Circus, Editorial, Epilepsy, Events, Fire Photography, Our Job is Fun!, Photography, Portraits, Promotional, Summer Festivals, Toronto, Uncategorized

Peter Rabbit and Snap Boogie as 2 on 1

One of the most popular performance duos at ScotiaBank BuskerFest this year was 2 on 1, made up of Peter Rabbit an established drummer and all around entertainer (who we last shot in 2005) and Snap Boogie (aka Cjaiilon Andrade) a blindingly talented dancer who some might have recognized as a semi-finalist from Season 6 of America’s Got Talent.   As 2 on 1, Peter drums on buckets demonstrating his incredible skill in percussion while Snap Boogie displays his talent and passion for dance in a routine that ends with him front flipping over a line of audience members – inevitably to wild applause.

While this duo puts on an energetic and masterful show for the audience, a part of their obvious fan appeal is in the way that they approach everyone who has come to see them perform. Peter Rabbit and Snap Boogie are two very open, friendly, and accommodating professionals and we can tell you first hand they are a real pleasure – and a lot of fun – to work with.

We grabbed each of them individually for a series of portraits in an alley on the grounds of BuskerFest – as you can see we also grabbed a few helpful chefs who came during a break from a nearby restaurant to see what we were up to and ended up standing in for some lighting tests. Both Peter and Snap collaborated fully with us bringing their own ideas, and though their schedules were busy and they had been performing all day they gave us as much time as we needed to bring the ideas to life.

Above a portrait of each.

After seeing the proofs Snap mentioned that he’d like to work with us again because we made him look ‘ripped’ and ‘sexy’… but that’s no trick. The talent, charisma, the positive attitude through adversity that he shares with Peter, and of course – the 8 pack abs – are very real, and combine to assure us that this young performer has a serious future.

And we would never turn down the opportunity to play a part in promoting it.

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Filed under Buskerfest, Charity, Editorial, Epilepsy, Events, Music, Our Job is Fun!, Photography, Portraits, Promotional, Summer Festivals, Toronto

The City’s Best Mustard Can Be Found in the St. Lawrence Market

In 2001 I bought a loft North of the St. Lawrence Market – in fact the market itself was a key element in my decision to move into this neighbourhood. Eleven years later we live AND work in the neighbourhood – it has everything we need.

This year National Geographic recognized our market as the number one market in the world and we think a part of what makes it the ‘best’ in the world are the vendors themselves, some of whom have been stationed in the market for years. Even before I moved into the neighbourhood I remember trips to the market on Saturday mornings with my parents and one stall we would often visit was Anton Kozlik’s Canadian Mustard. Now run by Jeremy – and with an expanded product line of award winning mustards – it is easy to understand why with vendors like this, the market is second to none. For anyone who loves food a trip to Kozlik’s Mustard is in itself a very good reason to visit the market.

We hope to see you there.

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Filed under Editorial, Headshots, Photography, Portraits, Promotional, Toronto, Uncategorized