Over the past few years we have been fortunate to work with the team at the YWCA Toronto in creating photography for a variety of their publications. The team that we work with are wonderful, compassionate people and the whenever we have worked with the YWCA program participants (often women who have each faced enormous challenges and have then become the subject of our photos) we’ve felt honoured that they allow themselves to feel and convey in front of us the true emotion that we hope comes across in the photos.
Recently we worked with the YWCA to create visuals for their 2014 Annual Report. Again we worked with participants of the YWCA’s programs – programs to help women who had been abused, women who had faced poverty, and women who were experiencing homelessness. One of the participants was Sasha – above. Sasha is an absolute success story. A strong and ambitious woman who with the help of the YWCA has been able to rebuild her life and even start her own business. She continues to thrive.
On the evening that we met Sasha she arrived composed, self confident, and her strength came through in every frame. After the final shots had been delivered to the client we fooled around a bit with this outtake in post production and liked the way it came out.
Sasha makes a fine ambassador for the success stories that are written through the tireless work of those at the YWCA and the programs made possible by the donations they receive.
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