In late February we spent a couple of days shooting for Art of Fashion. They had asked us to be involved in a fundraiser whereby their designers would have access to professional photography services in order to get a professional head shot that could be used in promoting themselves and their design collections.
For years we have noticed how many people try and promote themselves – and by extension their personal brands – on social media channels and personal or professional websites with photos that they have taken themselves (the dreaded selfie), cropped from a larger photo, or in some cases photos that have been taken by a ‘friend with a camera’. The result is invariably bad, bad, bad and only now are people generally starting to realize the value of a professional profile photo. A poor photo can potentially create a poor first impression, especially in the creative fields, so with this in mind we agreed to help raise money for Art of Fashion while providing a wide variety of people (a much wider variety than just the designers) with a head shot that they can use to promote themselves.
From opera singers (two of them!) to business professionals, to actors and those there just for fun, we tried to create something that expressed a bit of what each person was about.
Above, a small sample of the photos we created.